![]() Majestic, another SEO platform, also developed an early-day PageRank replacement. ![]() It offered a vague explanation at launch: “It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors.” Both are a 100-point scale - the higher the score, the more authoritative.Įven now, Moz doesn’t much explain how it calculates those metrics. Moz was among the first platforms with its own web index, which facilitated in 2019 two proprietary PageRank toolbar replacements: Page Authority and Domain Authority. Thus we now have a mishmash of industry calculations to assess a site’s trust and popularity. ![]() SEOs need a metric to know if a site is worth the link-solicitation effort. That’s because links remain a key ranking factor, especially links from trustworthy sites. Since then search engine optimizers have sought an alternative measure of a site’s authority. ![]() Google discontinued its PageRank browser tool in 2016. ![]()
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